GVAV's 50th anniversary celebrations are underpinned by an ongoing multi-million-pound infrastructure investment programme, which has seen major upgrades to its regional branch network across the UK.
Alongside our physical footprint, we continue to invest in ourpeople, growing to a team of more than 170 nationwide. This investment is central to supporting increasingly complex projects, and ensuring the business remains well-positioned both regionally and nationally to meet the evolving needs of clients across all sectors.
Founded in 1976
Under the leadership of Brian Abrahams and Lilian Cutting, a specialist video division within Greenham Trading under Taylor Woodrow PLC was founded in 1976. In response to demand, the company invested in its technical and engineering teams, enabling delivery of complex AV design and integration projects.
Following the sale of Greenham Trading to Bunzl PLC in 2001, Abrahams and Cutting led a management buyout of the video division, establishing GV Multimedia as an independent AV business.
In 2020, GV Multimedia rebranded as GVAV to coincide with a leadership transition, as Brian and Lilian entrusted the company to their respective children: Daniel Abrahams, Kristian Cutting, Nicola Cutting and Michelle Shepherd-Endersby.
A strategic self-funded multi-year investment programme is now ensuring that that we will be ready for the next 50 years.
Above: Central to the recent investment programme has been the 2023 move to an expanded premises in Feltham.



"We have never been in a better place to deliver scale, quality and support for our customers. The last 50 years have clearly shown that if we are to succeed in a sector and adapt with the technology for the long term - focus, experience and investment are critical. We are privileged to be in a position to do so and are delighted with the success this continues to bring."
"After record turnover and project achievements, we are proud that the founders of our business still actively support and mentor our team and our focus. That experience is key to what has shaped the last 50 years, and I pay tribute to Brian & Lilian, our founders, for all they have done and continue to do. It was also heart-warming that so many joined us at ISE in Barcelona last week, including entertainment from the ALR Tenors, to get GV’s 50th birthday celebrations off to an amazing start with over 200 present from our industry."